About

At On The Toe, we believe great adventures start from the ground up—literally. Born in the UK and built for the outdoors, our socks are designed for those who hike further, work harder, and expect more from their gear.

We specialise in premium alpaca socks and waterproof socks that don’t just keep your feet warm and dry—they outperform everything in your drawer. Whether you're trekking through the Lake District, working long shifts on your feet, or braving the rain on the golf course, our socks are built to keep up.

Why alpaca? It's softer than merino, naturally odour-resistant, and keeps your feet at just the right temperature. Why waterproof? Because soggy socks ruin everything.

We’re a young brand with big vision. Constantly improving—so you can stay comfortable, wherever your feet take you.